Landing on the App Marketplace home page you will find a list of featured applications, which will change monthly. McKinsey states that “overlooking external data is a missed strategic opportunity” and “few organizations have discovered the full potential of linking internal data.”.In a Deloitte survey, 92% of data analytics professionals said their firmsneeded to increase use of external data sources 54 percent said their companies plan to increase spending on it.Gartner reports that by 2022, 35% of large organizations will be either sellers or buyers of data via formal online data marketplaces, up from 25% in 2020.According to Statista, the global app economy is predicted to reach an estimated value of USD $6.3 trillion in 2021 (up from USD $3.3 trillion in 2019).The “ great app explosion” – IDC reports “over 500 million digital apps and services will be developed and deployed using cloud native approaches” by 2023.Coupa’s App Marketplace release is indeed timely and prescient.
With BSM as a category maturing – and the richness of the BSM ecosystem growing – the time is ripe for the Coupa App Marketplace.”Įxpanding on this statement, overall, in both maturing and established categories, there is strong market interest in the areas of app development, data marketplaces, and external data utilization. The success of Salesforce’s AppExchange and Apple’s App Store are just two of many headline examples.
Last month, Coupa Software announced the launchof its Coupa App Marketplace, which according to Roger Goulart, executive vice president, Alliances and Business Development, is a “significant evolution of our open platform, to make it even easier for customers to discover and connect solutions from our rich partner community to empower businesses to spend smarter.” Coupa states in an introduction: “In other established categories, such as CRM and mobile applications, app marketplaces have unlocked significant value.
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